Some really great video clips put together by Ivo Gormley and shown under the ‘Us Now’ rubric at the RSA last
week. A kind of pot pourri of all your favourite web gurus and
harbingers talking about how the social web is changing the world
Lee Bryant from Headshift talking about the effect on the social life of the office.
William Heath on how Government is – or is not –getting in on the act
Clay Shirky with his usual pin sharp analysis of where and how and why hierarchies are groaning under networks. Plus George Osborne, Charles Ledbetter and many more.
Got me thinking about how to get into the real world and make some of this stuff happen. If you start with a thoughtful posting that we published a few days ago – some good care at Leeds
General mixed with some really bad, thoughtless stuff that no one
should tolerate, least of all when you’re feeling ill. This feels like
a classic hierarchal organisation in which people, all individually
good and well motivated, some how conspire to give care that they know
is substandard.
How could we use the new tools of the web to nudge them into doing better?
Let’s assume that
a. its patients not staff that are most highly motivated to changing these micro aspects of care and
b.
that we have a set of ‘Us Now’ tools to help them. What might happen?
What behaviours might change the world? Relatively easy to think of
social networking mediated things that would have an effect. A clip
from a mobile phone of the woman reportedly crashing around at night on the wardin this recent posting
would surely get the hospital’s attention if it were posted on YouTube
or (in time!) Patient Opinion. But after the 15th clip
was posted about the 15th incident would the hospital still be so
bothered? And what of the woman who was videoed – would she thank us
for putting her vulnerability on the web for all to see even if it is
for the ‘greater good’?
Seems
to me that the harder trick and the real challenge is to build
platforms that really are about ‘Us Now’, that work with staff and not
against them, that enable them to post their side of the story.