Yesterday, Rotherham Hospital held a remarkable, perhaps pioneering, event attended by 80 or so staff from all parts of the hospital, from consultants to security staff, from admissions clerks to pharmacists. During the day, staff reflected on their interactions with patients and relatives by engaging vigorously with a small group of actors who presented a single scenario which could be played, and replayed, with direction from everyone present, until it felt "just right".

The event was called Every Interaction Counts. It was stimulated by a posting on Patient Opinion in which a relative of one of Rotherham Hospital's patients raised concerns about the care his step-father had received in his final days.

The hospital made very speedy and helpful response on the site, avoiding a defensive tone, and followed up with a meeting with family members to hear and respond to the issues raised. The author of the original posting took the trouble to post a very full and positive report of this meeting on Patient Opinion.

From our point of view at Patient Opinion, this is remarkable enough: if all hospitals across the UK were to respond in such an open, sensitive and non-defensive manner, we would be delighted. But more was to come.

Patient Opinion discussed with the hospital how the lessons from this one incident might be shared right across the organisation. At the same time, we were fortunate to receive a private donation specifically for just such a purpose. The result was a day in which a large group of hospital staff participated, reflected, engaged fully with one key difficult, vital, human question: what does it mean to care?

No doubt other members of the Patient Opinion team - especially Paul, who brought the day into being - will also blog with their perspectives. Or they may add postings on the main Patient Opinion site, where we have (a bit of a hack) set up the event so that participants can post their responses and reflect on whether - or how - it changes their daily practice. And in a small way, this is the start of a pilot for a new set of tools we aim to create which will enable staff and patients to work together to change services.

But, for now, it is enough to applaud the leadership and courage of Rotherham Hospital in taking the first, brave steps towards a new way of doing things.

As if by magic, after my blog post yesterday on patient complaints, today sees the release of a National Audit Office report catchily titled Feeding back? Learning from complaints handling in health and social care.

So what does it say? In a nutshell (and I quote):

There is, in particular, confusion as to how to access and navigate the complaints system; lack of public confidence in the system; concern over the time taken to respond to complaints; a failure to find a sustainable and effective independent resolution stage; and limited sharing of lessons within and across NHS bodies.

Among other highlights, the NAO found that:

• only five per cent of people who were dissatisfied about the NHS went on to make a formal complaint
• few trusts capture and report data on complaints in a systematic way
• a fifth of complainants reaching the Healthcare Commission stage simply wanted "an apology or recognition of the event"
• only one third of complainants considered that the organisations they had complained about had demonstrated that lessons had been learned as a result
• in many cases trusts had genuinely learned from complaints but did not tell the complainant

Hmmm... all this feels entirely consistent with yesterday's conclusions. Can Patient Opinion help with all of this? Yes, I think we can.

A rather depressing posting arrived on the Patient Opinion site today.

A sentence near the end sums it up rather well: "How do I complain about the waste-of-time complaints procedure?"

The posting reminded me that the Patients Association had recently published their report NHS Complaints: who cares? who can make it better? So I went off to read it and see how typical this contributor's experience might be.

The Patients Association surveyed 1500 patients for its report, of whom fewer than 500 responded, so there is plenty of room for bias. But one finding caught my eye: of those with experience of using the NHS complaints system, 20% had found the process "pointless" and almost a further 30% had found it "totally pointless". By contrast, about 13% had found it "useful" and a further 2% "very useful".

There is quite a strong message here. Whatever it is that patients are trying to achieve through the complaints system, it evidently fails to deliver for a large proportion. But what are patients trying to achieve?

The report's findings suggest that a large proportion of patients want the system to:

• make sure everyone learns from a mistake
• ensure it doesn't happen to other people
• ensure patient's views are heard in the future
• change clinical behaviour

Interestingly, this fits exactly with our own experience at Patient Opinion. Sometimes a hospital will contact us about a critical posting on our site. "Can you remove it?" they say, "and ask the patient to make a complaint instead?" We don't remove it (of course), but we will email the patient in confidence to ask if they would like to make a complaint. And in every case to date, the patient has replied: "No, I don't want to make a complaint. I'm not trying to get anyone into trouble. I just want the problem fixed so it doesn't happen to anyone else."

Reflecting on this, a series of vague but insistent thoughts are beginning to form:

• Is the number of complaints in the NHS driven by the lack of alternative ways to feed in one's experience?
• Do hospitals drive people towards the complaints process because it is the only institutional system available?
• If other systems were available (you can see where I'm going here) which offered the possibility of being heard, helping people to learn, and making a difference to the service, would patients prefer that to the existing complaints system?
• And what would need to happen (in any system) for the majority of people to say that the process had been "useful" rather than "pointless"?

I might as well be blunt: could Patient Opinion help hospitals move towards a triple benefit: fewer complaints, greater learning from experience, and happier patients? I think we should find out!